Monthly Archives: October 2014

Deeper Image Television success stories – Case study: Job Number 12885

What our customers have told us

Every now and then, a job comes along that just plain leaves the technician scratching his head wondering what to do next. These are the kinds of jobs we love tackling, here at Deeper Image Television.

The customer’s residence sits at the bottom of a hill in Melbourne’s eastern suburbs. The television signal comes from the other side of the hill. The customer could not get a clear picture on a digital television using our standard antenna installation practices.

We had to come up with a customised solution that enabled a clean signal to reach the television. Our technical staff found the solution to the problem using their years of experience in dealing with problem reception. The problem was that the television signal was bouncing off the crest of the hill and splitting up before it reached the antenna.

This meant that a set of one unified signal the customer was receiving a number of signals that were out of phase. This caused the customers old analogue TV images to slightly ghost – i.e. two versions of the same image appeared on the screen at the same time, but slightly apart. It was hardly noticeable and the customer was able to watch television with minimal fuss.

When the customer installed a digital television calamity occurred. There was no way to get a clean picture. It would pixelate or freeze, if it showed up at all.

After a number of tries, we finally found the solution: a stack of two VHF Band 3 antennas to capture a clear signal, plus a UHF antenna to enable clip_image002the reception of SBS and Community TV stations, all hanging off a 5-metre mast. Once the antennas were properly tuned, the customer was able to enjoy digital television on all channels with minimal interference.

An interview with the customer

Until he installed a digital television, our customer was receiving so-so reception. Once the digital TV was installed, he could not get any decent reception at all. Deeper image television fixed the problem. Below is the customer’s feedback (after the job was completed).

What is the TV picture like now?
Very good picture, very clear and works well.

What was the attitude of the staff at Deeper Image like?
The staff were very good, polite, and listen to our problem. They always did their best and [the technician] is a nice boy.

How would you describe the attitude of Deeper Image to solving your problem?
They showed very good tennis city in solving the problem, really spent time, and took a personal interest in the problem and resolving it.

How would you describe your dealings with Deeper Image and its staff?
We think they have been very good. We thought that they would lose interest after a short while and that would be the end of us. It was a difficult problem: the new digital meter said everything should be great, yet the image kept pixelating. But they came back with always a good attitude and handled it, and that was a pleasant surprise.

Loyal customers stick with us

By Sally Garden, founder
From the Deeper Image archives: IMAGES Magazine, Autumn 2009

In a series of articles profiling our customers, we will start with a commercial client who has been with us since 1993.

We first met Arie when he called regarding his first hotel the “Astoria” in Spencer Street Melbourne.

He explained that he could not get any, or at best very little, watchable television for his guests. This was hurting his fledgling hotel business and he neededAstoria Hotel a solution now.

I think at first he thought “What would a woman really know?” But results soon proved that, when it comes to signal, Sally Garden knows a lot.

A thorough inspection revealed that we did indeed have to find a way to bring usable signals to the hotel. The existing cabling could be used, but a source of signal was needed. The hotel was swallowed up by taller surrounding buildings and completely cut off from the signals from the Mount Dandenong transmitter.

The Astoria’s neighbour, William Angliss TAFE, was a customer of ours so we approached them for approval to put an antenna on their roof that could receive signals from Bendigo.

First we had to test to ensure that we could receive enough signal at the antenna to facilitate the cabling across to the Astoria’s back fences. This was arranged, and soon done with great success using our Visionleader antenna, which worked beautifully and received Bendigo UHF signals of a quality that could be amplified and distributed.

Over a weekend we completed the installation, provided additional amplification within the Astoria Hotel, and patched it into the existing distribution system. This resulted in a very impressed customer, since he had invited a number of other reception companies to try to fix the problem. But it was Deeper Image Television – and more particularly Sally Garden – who solved his problem!

Over the years, Deeper Image Television continued to service the needs of the Astoria Hotel with great success. So naturally, when he built his first multi-storey hotel next to the Astoria. This is a forty story building, and again Arie came to Deeper Image Television for guidance and options.

The Atlantis (the new hotel) is part of the Best Western group, and we wish Arie and his team a bright and prosperous future in his and their new venture.

Repair or Replace? How to make the right decision

Should you repair or replace old equipment?

Knowing when to call it quits and when to get someone in to fix your gear just one more time can make the difference between wasting your money and spending it smartly.

If old equipment is familiar to you and is it still serving your needs, and you are comfortable using it, then the equipment is still valuable to you. If the benefits of using your current equipment outweigh the costs of running and maintaining it, then there is little or no need to replace it.

If, on the other hand, you need to mess around for half an hour to get the device to work, or it manages to find itself in the repair shop more often than in your hands doing the job that is meant to do, then it may be time to go shopping for a new one.

Road Testing New Gear

Just because it is the latest thing does not necessarily mean it is the best. More often than not a new device needs to be used for a while for all the bugs to show themselves.

These days some manufacturers are willing to let a sub-standard product into the market in order for the end-user – that is, you – to find the faults and complain about them. It’s cheaper for them to do this than having to pay for all the testing before the product is released.

If you want to upgrade something, then it is best to buy something that has been on the market for at least 3 to 6 months. This gives you the chance to research the product before you buy it, finding out the reaction of early adopters and getting the chance to see what works and what doesn’t. It also gives retailers the opportunity to find out more about the product from both customers and suppliers.

Conclusion

Getting the most out of your functioning and familiar devices via maintaining them and fixing them as they needed, rather than simply replacing them, is not only good common sense but a great way of tightening the belt in times of financial challenge, and by not dumping so much into the rubbish you will also be helping the environment.

When the cost of keeping something going with repairs and upgrades exceeds the benefit and enjoyment you get from using that equipment, then it may be that time

The Throw Away Habits of the 21st Century

From the Deeper Image archives: Images Magazine, 2012

The industry known as Television is lurching its way into a new era. Gone are the days when you buy your television with an expectation of it lasting at least 10 years.

Even if the television set itself lasted that distance, today’s television technology will not be compatible with the recordings, signal and program formats yet to be invented.

However, one item that can last that long is the antenna that delivers the signal.

As in almost every other area of manufacturing, we have seen the influence of Chinese manufacturing in the antenna industry too, where they copy the Japanese, Europeans, Americans and Australians. Some three years ago the Chinese copied a great Australian product made for the start-up of the UHF markets but they made a real botch of it.

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You cannot just copy. Without really understanding, the copier often misses important subtleties. The copied device is sold with no regard to performance, on the basis that the original worked, they want it, and that the copy is the same thing.

We are seeing this in the antenna industry, where copies fall short of being totally dependable. As time goes on that lack of dependability will be further exposed as the device suffers from rusting, as the environment continues to build up, and as additional spurious signals increase.clip_image002

The additional factor we have noticed is that non-linear performance of the antenna can create complications, especially as it ages.

At Deeper Image we decided to conduct some comparative analysis, because we are generally 10% or so dearer than our competition:

  • Our warranty is genuine: It is backed by more than 22 years in business in the same location, and by all the insurance cover needed under the law.
  • Technical ability: Absolutely no comparison! We have a genuine understanding of the subject, and are willing to keep working for a successful result on every single occasion.
  • Materials: Our capital city antenna is manufactured in Australia, for our conditions.
  • Performance: Our product is ideal for DIY since it has such good performance that it will either run multiple outlets or be strong enough to cover those difficult locations.
  • Standard: the standard is a cut above the rest, as our model has two separate antennas – one for VHF (channels 2, 7, 9, 10) and one for UHF (Channel 28). The separate circuits then are fed into a combiner called a diplexer. It is this feature that achieves the superior performance and stability.

Watch for updates, covering the significant television industry changes during the last few years since the above 2012 article.

A lifetime in the Industry

By Sally Garden,
Founder/Entrepreneur, Deeper Image
From the Archives – Images Magazine

On 1 June 2012 I celebrated 46 years in an industry that has seen great change and that has provided me with a great deal of joy and interest. I have travelled near and far, met global industry leaders and been part of every new industry development.

I had the good fortune to travel to England as a 10 year old on board a P&O luxury liner. As it was the time of the Suez crisis we had to sail around South Africa. I still remember seeing the warships as we approached the Canary Islands. (What has changed?) During six months spent  in  England,  I  was  fascinated  with  my  first experience  of  television.  It  was  the  beginning  of  a lifelong interest.

On  my  return  home  I  started  to  build  crystal  sets, experiment with antennas for AM radio and to try and understand  what  ‘signal’  was.  I  am  still  trying  to understand exactly what it is. Those early experiences also  opened  my  eyes  to  how  much  there  was  to understand about cable and connections. I made tuners out of Kool Mints tins and copper wire, and worked out how a small change can make a big difference to the listening choices.

Within  10  years  of  my  English  experience  I  owned Skybeam  Antennas.  During  the  26  years  of  owning Skybeam, I supplied and installed antennas for black-and-white television sets — well crafted sets, just like their cabinets.

In 1973, when colour television brought a jump in the technical standards of antennas and cable, I was the first to import the foil cables in common use today. My early experience had taught me – the importance of cable and connections. I installed the first F connectors in a multi-point development. They are the standard today. I recognise the Skybeam jobs still in use around the city.

Next  came  the  UHF  frequencies,  which  were accompanied  by  lots  of  misinformation.  I  quickly learned that ‘authorities’ knew little.

A casualty of the 1990 credit crunch and high interest rates, I lost the lot but came back. I named Deeper Image after the Australian-made AWA Deep Image TV set, in my opinion one of the best products ever made.  They were still in use at Melbourne Airport some 28 years on.

The present digital age was predicted at a symposium I attended in Switzerland in the 1980s. In this new era of rapid  but  unpredictable  industry  change,  I  remain interested and active in a field that has given me great opportunity to be creative and effective.